Cooking Up Sales with Signs
Can you guess what activity Americans have missed most during the COVID-related quarantines and restrictions? Respondents to numerous surveys over the past months have indicated that eating out at a restaurant has been the number one activity we are missing.
Dining out is such a popular pastime, that prior to the pandemic, the 2020 projected sales for the restaurant industry were $899 BILLION! There are over 1 million restaurants in the US. Surprisingly, while chains seem to be the most ubiquitous, 86% of sit-down restaurants are independently owned.
While the return to onsite and inside dining is what Americans most look forward to, take-out dining has exploded in popularity. Technology has allowed restaurants to pivot, continuing to serve customers with expanded digital ordering, drive-thru, delivery and curbside pick-up options. This trend is expected to remain popular as clients choose to support their local businesses – while staying safe.
Today, as always, your most effective tool for growth is your signage. And, while 2020 has presented a unique set of challenges, especially for the restaurant industry, businesses like yours have found inspiration and creative problem-solving by turning to the sign experts at ID Associates.
Interior and Exterior Sign Options
The need for compelling exterior signage remains the same. Signs can:
- engage your potential clients at your brick and mortar location,
- establish the fact that you are open for business and ready to serve,
- relay your brand image and message.
Finding More Ways to Connect with Customers – with Signs!
No contact, no problem! ID Associates has a full line of products to give you the options your customers are looking for: convenience, minimum contact and choices.
Menu boards, once limited to fast food drive-thrus, can open a new window of opportunity for many establishments, as more customers look to satisfy their hunger for a restaurant-quality meal while feeling safe.
If your location does not allow room for drive-thru service, curb-side pick-up windows are a great solution for contactless ordering and pick-ups, integrating the convenience of digital ordering with your physical space. Many brick and mortar locations lack the space to safely accommodate inside lines. ID Associates can craft a walk-up window using custom interior & exterior architectural signage.
Diners may want a sense of security, but they crave your food! Whet their appetite with large format printed graphics with images of your tempting offerings. Use graphics to set the mood; whether the vibe you choose is calming or fun, we can reflect your establishment’s image through a variety of signage options.
Digital signs seen from the road or street can welcome back clients, communicate any protocols you have in place, tout your specials and tell your brand story.
ID Associates has been in the business of creativity for decades. Let us cook up a custom solution for your restaurant – with signage, contact us today.