DOTHAN, AL – ID Associates, a national sign manufacturer and provider of brand conversion services for many of America’s most recognizable brands, has introduced a new logo.
ID Associates recently joined forces with Philadelphia Sign. The new venture was the impetus for a rebrand and relaunch. The updated logo was designed to create a cohesive look that articulates the new relationship with the Northern Corporate Headquarters. The logo design portfolio communicates unity within the overall brand family. Each logo can stand alone; but, together they are part of a new brand family.
Philadelphia Sign, established in 1911, and the most recent rebrand of the 100+ year-old company was in 2012. The current PSCO design has been the inspiration for other brands such as TISA, (The International Sign Alliance), Philadelphia Sign Maintenance & Lighting, Philadelphia Sign Wayfinding Solutions, PSCO Global Group and now, ID Associates.
“Each company, partnership and division has a similar look to showcase cohesion of the overall brand,” said President and CEO Bob Mehmet of Philadelphia Sign.
The new ID Associates logo features many of the PSCO brand family design traits. The rebrand of ID Associates logo includes:
- Color: Philadelphia Sign Company “Red” is the primary company color. ID Associate’s corporate color, already red and black, were similar to PSCO colors. The PMS was updated to reflect the Philadelphia Sign company brand family.
- ID Associates Tagline: “Bringing the World’s Brands to Life” is adopted as the slogan, which is the same as the other entities.
- Shape: The iconic teardrop is the dominant shape appearing in all of the logos within the brand family.
The new logo will formally debut on the new ID Associates company website. Visit www.idassociatesinc.com
For more information, contact Carly DeGrasse, Marketing Manager, Philadelphia Sign marketing@PhiladelphiaSign.com
ID Associates and Philadelphia Sign are leading sign manufacturers that provide turnkey solutions for interior and exterior signage and branding.
ID Associates is a national sign manufacturer based in Dothan, Alabama in a 82,000 square foot facility. ID Associates provides a full package of sign services from initial consultation through manufacturing and expert installation. ID Associates’ experience with interior and exterior signage helps you effectively communicate your message or image and increase your company’s brand awareness. Visit www.idassociatesinc.com
Philadelphia Sign Company has been branding America’s businesses with quality signage since 1911. Headquartered in Palmyra, New Jersey, Philadelphia Sign Company continues be at the forefront of the industry with expert project management, innovative engineering and manufacturing technologies. Visit www.philadelphiasign.com
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